Refresh or rebrand?
A refresh creates consistency when the direction is right but execution is fragmented. A rebrand recalibrates an identity whose effect no longer matches the desired price category.
Premium Branding
So nobody has to ask why you cost more.
Branding is not a moodboard. It is the visible proof of your strategic position.
Start a project
Perception drives willingness to pay
Consistency creates cognitive fluency and credibility. High-quality signals shape the halo effect across the entire offer. Projects start from €5,000.
Permée: from a broad beauty offer to a specialist brand
Beauty Lounge by Hanadi became Permée Academy & Institute. Business consulting, strategy and positioning clarified the focus on Medical PMU; the new name draws on Hanadi and Perla’s shared French-speaking, Francophile background. A new logo and visual identity made the specialist positioning recognisable and supported better-matched inquiries.
What determines project scope
Strategic work, identity, imagery, website and other applications require different levels of effort. Projects start from €5,000. Deliverables, review stages, applications and handover are agreed for the specific project.
A brand your team can use
The work needs to translate into consistent language, design and everyday applications. We identify which guidelines, templates and files your team needs so that the website, content and offers communicate the same position.
Before & After
Next step
Ready for a sharper premium position?
Tell us where your business stands and what needs to change.
Start a project
